Master P has entered the breakfast business with his own cereal brand. His cereal has the same name as his 1999 song, “Hoody Hooo,” and the cereal comes in three different flavors: Honey Drip, Tropical Fruit, and Marshmallow, and Cinnamon Apple.
He shared the news via his own Instagram:
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You Got Milk We Got Cereal Uncle P's Hoody Hoos Cereals. We took over the music industry now we're taking over the grocery stores. Start small and build. If we want to change the narrative, we have to start owning our own product. If they could do it, we could do it. www.UnclePCereal.com We're changing the game! @askfly1 @unclepcereal
According to Rolling Out.
Master P has always understood the power of supply and demand. During the 1990s, Master P packaged New Orleans-style bounce hip-hop and sold millions through his No Limit records label.
Along with music, Master P has also delved into the business of clothes, sneakers, and food.
On Oct. 2, the serial-entrepreneur revealed that he’s now in the business of cereal. Uncle P’s Hoody Hoos Cereal will be available in stores this fall. The cereal will come in flavors which include Honey Drip, Tropical Fruit & Marshmallow, and Cinnamon Apple.
In a statement to rolling out, Master P shared his thoughts on jumping into the cereal business. “You got milk, we’ve got cereal,” Master P said. “We’re changing the game. The more we make, the more we give.”
He also shared that Hoody Hoos stands for Helping Others Open Doors Yourself. Hope Opportunity Obtaining Success. God is good we went from growing up eating cereals, to owning companies, products, and brands. Being able to feed and help families, and add diversity into the grocery stores.
View this post on Instagram
Hoody Hoos stands for Helping Others Open Doors Yourself. Hope Opportunity Obtaining Success. God is good we went from growing up eating cereals, to owning companies, products, and brands. Being able to feed and help families, and add diversity into the grocery stores. #UnclePCereal @unclepcereal www.UnclePCereal.com #HoodyHoos We turning up for breakfast #ownership
According to a report by reportlinker.com titled, “Global Breakfast Cereals Industry,” the breakfast cereal industry is expected to grow by $12.9 billion in 2020.
But along with creating a space for himself in the cereal industry, Master P seeks to use some of the profits to give back to the community.
“Hoody Hoos Cereal is not only a delicious breakfast or snack but is making a difference,” Master P said. “A percentage of every cereal box sold goes to providing inner-city kids in the community with education, resources, and activities to help build their future.”
Master P has also made his own brand of rice, pancakes, and a few snack options.